Recipe: Libby’s Famous Pumpkin Pie
…………………………………………………………………………….. Face it. You just can’t celebrate Thanksgiving without indulging in a Pumpkin Pie. In fact, even America’s pilgrims thought so when one early celebration was delayed...
View ArticleBeagle on a Mission
…………………………………………………………………………………………………………………………………………………. Watch your heads as the Flying Ace glides down the parade route! That’s right, fans, in honor of the PEANUTS® 60th Anniversary, Snoopy™ returns...
View ArticleGo Forth and Add!
As we have learned from the Chevy Nova, it is important to perform an accurate linguistic screen in all markets where you intend to launch your product. As you may have heard, the Nova was not such a...
View ArticleBar Call
Belve? Stones? The Shack?Here’s an interesting article on the benefits and pitfalls of developing and marketing your own brand’s bar call.What’s in a Nickname? In Spirits World, an Implied...
View ArticlePaint Scheming
My latest obsession: virtually painting my fingernails on OPI using their vast palette of audacious hues.Why don plain old red when you could rock Tasmanian Devil Made Me Do It? You could scrap a shade...
View ArticleConfessions of a Name-Induced Shopper
………………………………………………………………………………………………………………………………………………….Be honest – have you ever bought a product solely because of its name or packaging?*whispers* I have.The bottle’s appearance sucked me in, the...
View ArticlePaint AW Pink
Part of Addison Whitney culture includes active support of philanthropic endeavors. Breast cancer is an illness that has affected all of us in some way, and we are part of a much larger initiative...
View ArticleA Fresh Start
Sarah is a Charlotte-area junior who has been a Girl Scout for ten years.She is now in the final stage of earning her Gold Award.Much like the Eagle Award is to the Boy Scouts of America, the Gold...
View ArticleKnow & Love
…………………………………………………………………………………………………………………………………………………. Is there any Christmas character more iconic than Santa Claus? The belly o’ jelly, the tress-dressed face and the bright red suit with snowy...
View ArticleBe a Light to the Village
For our December Helping Hands event, AW chose to sponsor the Christmas Village Toy Store at the request of one of our visual designers. It is a suggestion that many AW employees embraced, as the...
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